Marketing Relationship Management System
A specialized B2B CRM that separates partner and client relationships into clear marketing workflows.
Problem description
Marketing teams often use the same CRM setup for partners and clients, even though these relationships follow different lifecycles. Trying to force both into one generic workflow makes reporting unclear and day-to-day management harder.
Solution
We built a dedicated B2B CRM for marketing relationships. The product separates partner and client workflows, presents focused analytics, and connects with a Telegram bot and app. We designed a clean, minimal interface and delivered the frontend, backend, deployment pipeline, and operations setup.
The result
The system is optimized around real marketing activities instead of generic sales assumptions. Multiple referral-recognition methods improve attribution, while clear workflows help the team manage relationships and understand performance more efficiently.